It’s the biggest load of bull on the planet today, and everyone is

doing it – giving the appearance that they are sure.  Facts be damned,

convincing is what really sells, and the image of definite is what we

really buy.  Seeming confidence is high, even when facts say otherwise,

even tho what seems can’t be taken to the bank. By definition, the word

know means certainty, that’s why it’s tacked on to everything that’s

not really certain – to seem certain.  You know?